AI is a broker for knowledge.Be the expert it recommends.

When your product is knowledge, the questions your buyers ask are a market. Delphic builds and manages your Knowledge Index so you can own that market without giving away what your clients pay for.

The Shift

AI does the evaluation work
that web search left to the buyer.

B2B buyers name AI as a meaningful source of information twice as often as
any other source.
When the product is knowledge, buyers ask AI the questions your expertise
exists to answer before they ask who to buy from.
The source AI credits shapes who buyers discover as the authority.The firms AI surfaces enter consideration. The source it credits shapes who buyers see as the authority.

Forrester business-buying research, 2026

The Problem

Your firm is the answer to more questions than AI can verify.

Your most valuable expertise is distributed across research, data, client work, methodologies and individual experts.Your website presents only a fraction of it. It was designed to explain your firm to people, not to make that expertise verifiable to AI, question by question.Your website signals only a fraction of your knowledge. It was designed to explain your firm to people, not to make that expertise verifiable to AI, question by question.Publish too much and you give away what clients pay for. Publish too little and AI has no evidence that your firm holds the answer.

The Solution

The Knowledge Index maps the full scope of your expertise to question markets you can measure, win and manage.

01 / Map

Map the full market for
what your firm knows.

We read the research, data, methods, deliverables and expert judgement across your firm under confidentiality, then resolve that expertise into question families, each built around a buyer need your knowledge directly addresses.The result is a private map of the question markets your firm can credibly and commercially own.

02 / Build

Give AI evidence it can retrieve, verify and credit.

We first analyse how AI answers each question family, what it cites and which sources currently win.Then we build an Answer Object: a verifiable source grounded in your firm’s knowledge and optimised for that citation environment, without giving away the information you monetise.

03 / Analyse

Analyse performance.
Find your next move.

We treat every question family as a market to win. Continuous measurement tracks your position against objectives and decomposes the signals shaping AI answers. Through analysis we know where publishing wins you more than it costs and can predict how tuning content will influence AI behaviour.Each cycle moves you toward the most discovery and authority for the least disclosure.

04 / Grow

Turn market intelligence
into growth.

Looking across the index reveals competitor trends and where authority is shifting. And because each Answer Object serves one question family, we can identify specific knowledge AI sends buyers for and how they interact with it.The competitive view shows where you can win. The demand view shows what is worth winning. Together they inform where to point your resources and how.

05 / Manage

Own the market for your expertise.

Delphic runs the Index end to end as a partner: executing the strategy, defending wins, and adapting to changes in AI and its interaction with knowledge.You get a live view of the results and have final say on what goes out. We provide the dedicated attention required to keep the Index current as the market moves.

Get Started

See what your firm could
own.
Then let us prove we can
move it.

We identify three valuable question families your firm can credibly own and measure where you stand in each. We then build live Answer Objects and measure what they change in your discovery and authority, so you see what the method produces on your own questions before committing to the full Index.

Used only to review and respond to your request. Privacy notice ↗

The Knowledge Index Enter the Index Everything beside this card is an answer object from our own Knowledge Index: a question our buyers ask, answered in the same form we build for clients, with the line between what we disclose and what we hold made explicit.
Index